Hey!

I'm

Photo of Bryan Cesar, Product Designer

Bryan.

I love creating experiences people enjoy using, and teams enjoy building. I'm a Product Designer at The Real Human Project. Before that, I led design strategy and teams at Checkout 51, Top Hat and Deluxe.

My work

The Real Human Project

TRHP was created to help foster human connection across kitchen tables, boardrooms, Zoom rooms and around the world. People get to know each other and share who they are through podcast-like episodes, hosted by an AI interviewer.

It’s been an amazing adventure to create an AI product and experience that focuses on the human, not the AI.

Paymi Rewards

Paymi is a rewards app that securely connects bank cards to automatically detect and award cashback for purchases made at participating brands.

Acquired by marketing agency EQ Works, I was asked to help create an experience to help Paymi stand apart from other incentives apps.

Top Hat

Top Hat is an amazing company in the EdTech space, providing university professors the tools they need to create a compelling curriculum and engaging classroom environment.  

While I was there, our small Growth team focused on creating greater value to students and providing professors with easier ways to try out the platform.

Goals-based onboarding for Professors
Allowing professors to experience the value of the platform as quickly as possible, without a Top Hat rep setting up a course for them ahead of time.

Case study coming soon.
Building Community for students
Creating a way for students to connect at a time when campuses everywhere were closed due to COVID.

Case study coming soon.
Checkout 51

Checkout 51 is a digital couponing app that helps its 30 million members save money on their groceries.

Members upload a receipt and the app matches their purchases with products on offer that week. The offer’s cash back amount is automatically added to their account, which they could cash out at any time. Easy peasy.

From being the solo designer to managing Design, Product and CX teams, I was immensely fortunate to see the company grow to over 200 people and be acquired by one of the biggest companies in the couponing industry. The people there and this 7 year experience will always hold a very special place in my heart.

Building a CX team
Shifting the Member Success support team from a reactive group to a proactive one.

Case study coming soon.
Creating an experiment workflow for all
As C51 rapidly grew from 5 to 200 employees, our culture of rapid experimentation began to trip over each other’s best intentions.

Case study coming soon.